THE RIGHT
PARTNERSHIP
CHANGES
EVERYTHING.
BallWinn matches brands to sports properties through research, category intelligence, and a clear-eyed view of what a sponsorship should do for your business.
We start with your business.
Not the property.
Most agencies start with inventory. A portfolio of properties looking for sponsors. We don't. We build the brief from scratch around your objectives and work outwards from there.
Before we look at a single rights package, we understand your commercial goals. Where you're growing. Who you're trying to reach. What success means to your CFO, not just your marketing team.
Sports
Sponsorship
From brief to contract to activation. We identify the right properties, negotiate the terms, and build the commercial programme that makes the investment deliver.
Brand
Endorsement
Athlete and talent partnerships across every level of sport. Active professionals, retired legends, coaches, and content creators. The right fit, structured correctly.
ISN'T THE
BIGGEST ONE.
Ready to find the right partnership?
Sports
Sponsorship.
A sponsorship is only as good as the thinking behind it. The properties that get the most attention are not always the ones that deliver the most value. We find the ones that are right for your business, and we build the partnership from the ground up.
Business Brief
We start by understanding your commercial objectives in depth. Growth markets, target audience, sales cycle, existing brand perception, and internal success metrics.
A sponsorship brief built on vague goals produces vague results. We ask the questions that most brands haven't been asked before they sign a deal. What does success look like to your CFO, not just your marketing team?
Market Mapping
We map the sponsorship landscape relevant to your category. Which properties reach your audience. Which ones are active in your key markets.
Which partner portfolios are open, which are saturated, and which are about to change. We track contract cycles, category exclusivities, and emerging opportunities so that when a window opens, we know about it.
Property Shortlist
We present a shortlist of properties that match your brief. Not a catalogue of everything available. A reasoned, specific recommendation with a clear rationale for each option.
We explain who else is in the portfolio, what the broadcast reach looks like, what the hospitality programme delivers, and what comparable deals have been structured at similar properties.
Commercial Negotiation
We negotiate on your behalf. Rights packages are rarely final on first presentation. We know where flexibility exists and which assets are typically undervalued.
We know how to structure terms that protect your position over a multi-year deal. We push for integration, not just exposure. A logo is a starting point, not an outcome.
Activation Planning
Once the deal is signed, the work begins. We build the activation programme alongside you — hospitality, content, co-branding, partner networking, product integration.
Rights without activation are wasted. Every asset in the rights package should be working. We make sure it is, and we build the creative programme that gives your audience a reason to pay attention.
Performance Tracking
We define KPIs before the first event, not after. Brand visibility, audience reach, lead generation, client entertainment value, pipeline influence.
We report against them throughout the partnership and give you an honest picture of what is delivering and what needs to change. A sponsorship is a platform, not a transaction.
Every major sport.
Every major market.
Premier League, Bundesliga, Serie A, La Liga, Ligue 1, Champions League and more.
Formula 1 at league and team level. The most commercially sophisticated sport in the world.
NBA, EuroLeague, and national leagues. A global audience with strong under-35 representation.
Grand Slams, ATP, WTA. Premium audience, global reach, strong financial services alignment.
Six Nations, Premiership, United Rugby Championship. Loyal, high-income audience.
Golf, cycling, esports, and emerging properties. If the audience is right, the sport is secondary.
Have a brief in mind?
Brand
Endorsement.
The right face changes how a brand is seen. The wrong one is expensive and hard to walk back. We help brands find the right talent, structure deals that deliver real value, and build programmes that go beyond a post and a product shot.
We work exclusively
on the brand side.
Our job is to find talent that fits your objectives, negotiate terms that reflect genuine market value, and build a partnership that your audience actually believes.
Most endorsement briefs ask for reach and relevance. We push further. We look at the talent's existing commercial relationships and whether any of them conflict with yours.
We look at how they communicate, what their audience actually engages with, and whether their values hold up under scrutiny. Signing the wrong person is worse than signing no one.
We lead with fit. The right choice depends on your brand, your audience, and what you need the partnership to do.
Trajectory, conflicts, audience engagement, and value alignment — all assessed before a name is presented.
From brief to signed contract to campaign execution. The work doesn't stop at the deal.
Athletes
Professional athletes at the top of their sport. Maximum reach, current relevance, and the credibility that comes from competing at the highest level.
Legends
Heritage, trust, and reach that active athletes often can't match. A lifetime of emotional connection with a global fanbase.
Managers
Authority and credibility with a different kind of audience. Leaders respected by the business community as much as the sporting one.
Creators
Loyal sport communities built natively online. The primary touchpoint for under-35 audiences and increasingly powerful for B2B brands.
Built to protect
your investment.
Endorsement deals are more complex than they appear. Usage rights, exclusivity windows, content obligations, appearance fees, social media deliverables, kill clauses, and performance provisions all need to be correctly drafted and commercially sound.
We manage the full negotiation and make sure the terms protect your investment over the life of the deal.
A signed deal is the
beginning, not the end.
We build the content and campaign programme around the partnership. Shoot concepts, social integration, live appearances, product integration, and storytelling that gives the audience a reason to pay attention.
The goal is a shift in how your brand is perceived by the people who matter to your business.
Have a talent brief?
Built on one
conviction.
Brands deserve better advice than they usually get in sports sponsorship. Too many deals are driven by availability, familiarity, or the appeal of a famous name. Not enough are driven by a clear understanding of what the brand actually needs. That gap is where BallWinn operates.
Yoav
Shalmor.
Founder, BallWinn · Tel Aviv
Yoav Shalmor founded BallWinn fifteen years ago, building it from the ground up into a specialist consultancy at the centre of the sports sponsorship industry. Over that time he brokered dozens of deals across top-tier properties in football, motorsport, basketball, and beyond.
He has sat across the table from rights holders, negotiated terms on behalf of brands at every scale, and seen firsthand where partnerships succeed and where they quietly underdeliver. That experience shaped a specific point of view: the best deals are not the biggest ones. They are the ones built on precision.
Alongside BallWinn, Yoav founded STADS, a media buying platform in the sports space. Building a technology product from within the industry gave him a direct view of how data, media, and sponsorship intersect, and reinforced the belief that a partnership is only as strong as the measurement and commercial thinking behind it.
"The best deals are not the biggest ones. They are the ones where the brand's objectives are understood precisely, the property is selected with discipline, and the activation is built to make every asset work."
We don't represent properties and we don't have a preferred portfolio. That means we tell you when a sponsorship isn't the right move — when a property's audience doesn't match yours, when the asking price doesn't reflect the value, or when the timing is off.
When the fit is right, we build a case that holds up to commercial scrutiny. We come to the table with data on the property's existing sponsor landscape, audience demographics, broadcast reach, and comparable deal benchmarks.
The work doesn't stop at the deal. We stay involved through activation planning, campaign execution, and performance tracking. A sponsorship is a platform, not a transaction, and it needs to be managed like one.
BRANDS BECOME CULTURE.
Sports sponsorship done well is one of the most powerful tools in a brand's commercial arsenal.
Done without discipline, it is expensive and difficult to justify. The difference is almost always in the work that happens before the contract is signed.
Tell us what
you're working on.
Whether you have a specific brief, a broad question, or just want to understand what a partnership could look like for your business, we are happy to talk.
There is no pressure and no pitch. The first conversation is about understanding your objectives. Everything else follows from there.
Thanks for reaching out. We'll be in touch shortly.